Above & Below

Above & Below

Share this post

Above & Below
Above & Below
The Unactualized Nation: Deconstructing the Paradox of Japan's Global Brand, Part 2

The Unactualized Nation: Deconstructing the Paradox of Japan's Global Brand, Part 2

How rigid wa norms and the honne–tatemae split sustain a polished global brand that masks individual agency, fuels escapism, and deepens psychological strain.

MKUltraman's avatar
MKUltraman
Jul 08, 2025
∙ Paid
1

Share this post

Above & Below
Above & Below
The Unactualized Nation: Deconstructing the Paradox of Japan's Global Brand, Part 2
1
Share

The Cultural Substrate: Why the Facade Persists

The polarized and hollowed-out nature of Japan's global brand is not a mere marketing misstep. It is a direct manifestation of deep-seated cultural structures that have historically prioritized social order over individual expression. The persistence of this facade—the fantastical child versus the exhausted…

Keep reading with a 7-day free trial

Subscribe to Above & Below to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Matt Ketchum
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share